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Directors and Executive Officers

Set forth below is certain biographical information regarding those persons who will serve as directors and executive officers of Nature Vision, Inc. after the transaction.

Jeffery P. Zernov has served as President, Chief Executive Officer and a director of Nature Vision since 1998, when he founded the company. Mr. Zernov also served as Chief Financial Officer from 1998 through 2002. In 1979, Mr. Zernov founded Zercom Corporation, a defense electronics contractor, which he sold to Communication Systems Inc. in 1990. Mr. Zernov served as Zercom's Chief Executive Officer until 1996 and, in addition from 1990 through 1996, he established and served as President of the Zercom Marine division, a designer and manufacturer of sonar products for sports fishing applications. Prior to 1979, Mr. Zernov served as a field promotion specialist with Lindy Tackle and was a co-founder of In-Fisherman, a sports fishing publisher and producer of television shows. Mr. Zernov will serve as President, Chief Executive Officer and a director of the combined company.

David M. Kolkind has served as the Chief Financial Officer and Secretary of Nature Vision since 2007. From June 2006 to July 2007, Mr. Kolkind served as the Chief Financial Officer of MCHH Holdings, LLC, a holding company specializing in the real estate industry. Between June 2003 and June 2006, Mr. Kolkind worked as a consultant in various capacities, mainly as Interim Financial Officer and Controller, primarily in construction and real estate industries. From August 2002 to June 2003, Mr. Kolkind served as the Controller of North American Membership Group, Inc., a consortium of various clubs that represent special groups, including the North American Hunting Club and the North American Fishing Club. Mr. Kolkind has also held other positions, including Chief Financial Officer of Asset Marketing Services, Inc. a direct marketing services and telemarketing company from May, 2000 to June, 2002, and as Vice President of Finance/Treasurer and Controller of the Sportsman's Guide, Inc., a public mail order/e-commerce company between October 1994 and May 2000.

Richard P. Kiphart has served as Chairman since 2007, and a Class I director since November 2001. He has been a principal in the investment banking firm of William Blair & Company, L.L.C. since 1972. Mr Kiphart joined William Blair in 1965, and has been the principal in charge of the corporate finance department since 1995. Mr. Kiphart currently serves as a director of Advanced Biotherapy and First Data Corporation. He received his B.A. from Dartmouth College and his M.B.A. from Harvard Business School. Mr. Kiphart will serve as a director of the combined company.

Phil McLaughlin has served as a Class III director since 2006.  Mr. McLaughlin owned and served as CEO for Quality Lincoln Mercury, Inc., Bloomington, MN from 1979 to 1999.  Subsequently, he has served as CEO of ZH Computer Co. from 2001 to 2003, and has been a director of two publicly held companies and many private companies.  Mr. McLaughlin became an investor in Nature Vision Inc. through a private placement offering in 1998 when it was a privately held company.

Scott S. Meyers has served as a Class II director since April 2000. He is the former President and director member of Alliant Techsystems, Inc., and aerospace defense company. Mr. Meyers currently provides advisory services to Alliant Techsystems, which he joined in March 1996 and served as Chief Financial Officer until October 2000, when he became President. Mr. Meyers previously served as Executive Vice President, Chief Financial Officer and a director of Magnavox Electronic Systems Company, a manufacturer of defense electronics products. Mr. Meyers will serve as a director of the combined company.

Curtis A. Sampson is the Chairman and Chief Executive Officer of Hector Communications Corp., an owner and operator of independent telephone companies and cable television systems; the Chairman and Chief Executive Officer of Communications System, Inc., a telecommunications manufacturer; and Chairman of Canterbury Park Holding Corporation, a thoroughbred horse racing and card club wagering company. Mr. Sampson served as a director of Nature Vision from 1998 through 2003. Mr. Sampson will serve on the Audit committee of the combined company. He is an "independent director" as that term is defined in the rules promulgated by the Nasdaq Stock Market and is a "financial" expert as that term is used in the Exchange Act.

Steve Shanesy worked with Kraft Foods, Inc. from 1983-1996, most recently as Vice President of Marketing, Oscar Mayer Foods Division. Senior Vice President of Marketing for Rayovac-Remington North America, 1996-1998 and Executive Vice President/General Manager from 1998-2004. Mr. Shanesy will also serve as Chairman of the Compensation Committee.

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     NASDAQ
Stock Symbol
     NRVN

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