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MINNEAPOLIS, Aug. 31
Nature Vision, Inc. today announced that they have completed a reverse merge with Photo Control Corporation, (Nasdaq PHOC). As a result of the merger, Nature Vision became a publicly traded company.

In connection with the merger, Nature Vision, Inc., has been accepted for re-listing on the Nasdaq SmallCap Market and will begin trading under the symbol "NRVN" on September 1, 2004. In order to meet Nasdaq's initial listing requirement that the company have a minimum bid price of $4.00 per share, the Company effected a 1-for-2 reverse stock split, immediately after the close of the market today. The PHOC symbol will be removed from Nasdaq after the close of the market today.
In connection with the merger, Jeffrey P. Zernov and Michael R. Day will oversee the combined company as President/Chief Executive Officer and Chief Financial Officer, respectively. Messrs. Zernov and Day had served in such positions at Nature Vision. Mr. Zernov stated, "The shareholders, employees and management of Nature Vision Inc are very excited about our post merger future with Photo Control. the synergies between Nature Vision and Photo Control are numerous and we look forward to integrating both companies into a stronger and more competitive operation."

Forward-Looking Statements

Statements included in this press release may contain forward-looking statements that involve risks and uncertainties that may affect the operations, performance, developments and results of Nature Vision's business including but not limited to the following: national and regional economic conditions; market acceptance of the combined company's ability to successfully integrate the businesses of Nature Vision and Photo Control; other competitive factors and various other risk factors included in the registration statement on Form S-4 (Commission No. 333-115593) and Photo Control's other filings filed with the Securities and Exchange Commission. Any forward-looking statements contained in the new release speak only as of the date of this release, and the combined company undertakes no obligation to revise or update any forward-looking statements, whether as a result of new information, future results or otherwise.

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