NEW!  ShowDown® Digital Fish Finder

Compare ShowDown to traditional ice fishing flashers>>

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“The Showdown is the best ice fishing sonar I have ever used.  The target separation is exceptional, and the unique gray-scale even allows me to spot fish that are belly to the bottom.  The sensitivity and noise reduction settings allow me to customize my Showdown for each fishing situation and to fish nterference-free near other units.  I love the slim profile, padded carrying case, and the Showdown's low power consumption as well!"
-Roger Cormier, TV Co-Host, MidWest Outdoors

The water column below the ice is vertical.  Shouldn't the display on your fish finder be vertical too?  

The all-new ShowDown Digital Fish Finder is a profound advancement in ice fishing electronics that’s both simple to use and affordable. The ShowDown ice fishing sonar offers superior performance that anglers not familiar with old-school lighted bulb flashers find intuitive and easy to understand. 

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Nature Vision, Inc. - Reinventing the Outdoor Experience!